Marketing the PA Family Travel Fair

Target Market: Families in South Central PA

• Promoted to approximately 600,000 readers of Where & When leading up to the event. - including the feature article in the Spring 2018 issue.

• Several ads running in 28 weekly community newspapers in south central PA, giving us coverage in more than 400,000 homes in Lancaster, Chester, York, and Dauphin Counties.

• Radio ads and interviews. Live radio broadcast day of event.

• Ads in Lancaster County Magazine - approximately 50,000 monthly readers.

• 8 months of lead-ad buy in newsletter that reaches nearly 5,000 home-school families looking for field trip and vacation ideas.

• Social media and web ad buys.

• Heavily promoting exhibitor giveaways and children’s activities to attract families from our target area of south central PA.

Amenities

8x10 Booth Space includes:
  • one 8-foot table, 2 chairs, pipe and drape, electricity, wifi and Snacks
  • Up to 3 company representatives allowed per booth
  • recognized on whereandwhen.com and on social media platforms leading up to the event
  • exhibitors raffling off getaways will be promoted in advertising leading up to the event
  • highlighted on slide show running during the event
  •  We are creating fun incentives to make sure attendees visit your booth.

Set-Up / Tear-Down
Set-Up: Friday, Apr 20, 4-7 pm
          Saturday, Apr 21, 7-8 am
Tear-Down: Sat, Apr 21, 4-6 pm

Where To Stay

Hampton Inn Lancaster

545 Greenfield Rd., Lancaster, Pennsylvania, 17601
Distance: 3.5 miles

Holiday Inn Express Hotel & Suites

101 Crosswinds Dr., Lititz, PA 17543
Distance: 5 miles

Booth Rate

Early Bird (by 10/1/17)
$325

Regular Rate
$375

2017 or 2018 Where & When, Pennsylvania's Travel Guide advertisers receive 10% discount
$337

Program Ads
$250 - full page
$150 - half page

 
 
 
 
Eden Resort

222 Eden Rd., Lancaster, Pennsylvania, 17601
Distance: 2.5 miles


$2,500 PA GETAWAY SPONSORS


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